BE GREAT is aimed at raising public awareness about the vital role Clubs play in helping young people achieve their dreams. Take advantage of our resources to encourage your community to get involved, spread the word and help kids BE GREAT!

It Just Takes One is the key fundraising strategy targeting individual donors.

In 2005, BGCA launched a teen brand strategy, THE CLUB. This bold effort responds to what teens want – a brand identity just for them – during crucial years when Clubs can lose teen members to the street.