In 2005, BGCA released a new teen brand strategy, The Club. This bold effort responds to what teens want – a brand identity just for them – during crucial years when Clubs can lose teen members to the street.

In 2005, BGCA launched a teen brand strategy, THE CLUB. This bold effort responds to what teens want – a brand identity just for them – during crucial years when Clubs can lose teen members to the street.

Boys & Girls Clubs of America is unveiling a hot new teen brand, “The Club”.