Skip navigation links
Getting Started
Logos
Campaigns
Tools
Photos
Video
Great Futures Start Here
Skip navigation links
BE GREAT
The BE GREAT Campaign
BE GREAT Logos
BE GREAT Print Ads
BE GREAT Radio Spots
E-mail Badges
Desktop Wallpapers
GIF Animated Banners
Merchandise
PowerPoint Slides
BE GREAT Videos
Print Billboards
It Just Takes One
It Just Takes One Print Ads
It Just Takes One Logo
It Just Takes One Radio Spots
THE CLUB
A Teen Brand Strategy
THE CLUB Logo
Apparel & Merchandise
Signage
Classic Print Ads
Blue Jeans
BE GREAT Logos 
 
To help implement your own BE GREAT campaign, download the following BE GREAT logos. Make sure to always adhere to the logo guidelines below to ensure alignment with the national campaign in order to create total brand recognition and cohesion.

Style Guidelines

Launched in 2008, BE GREAT is a campaign to increase brand awareness and understanding of Club impact. It is also used as a slogan calling youth, donors, alumni, staff and community leaders to action.

When referring to the brand campaign, always write BE GREAT in all caps. Use standard-sized black font. Do not use punctuation unless the sentence requires you to do so (i.e., the phrase ends the sentence or is set off in commas).

When using "BE GREAT" as a slogan on shirts, hats or other tangible materials, use all caps and include a period after the phrase; this is in keeping with BGCA's national advertising collateral.

Examples:

    • BGCA unveiled two new billboards as part of its BE GREAT campaign.
    • BGCA designed new ads as part of BE GREAT, its new marketing campaign.
    • BE GREAT.
Black & White
JPEG file | PNG file | TIFF file
Pantone® Process Blue
JPEG file | PNG file | TIFF file
All White
JPEG file | EPS file | TIFF file
All Black
JPEG file | EPS file | TIFF file
Pantone® Process Blue
JPEG file | EPS file | TIFF file

Changing the Logo
The logo is blue (Pantone® Process Blue; C:100, M:13, Y:1, K:3; R:0, G:152, B:214; Web#0098D6). Use of other colors is not allowed. You may, of course, print the logo in all black (grayscale) or all white with a colored background. The logo's elements may not be changed, added to or removed in any way. This includes the use of all capital letters. The logo may be included as part of a larger illustration provided that the logo itself is not changed.

Using the Logo
The logo may be used alone, or together with the name and/or logo of the branch of the Boys & Girls Clubs. The logo is the property of Boys & Girls Clubs of America and may only be used as a signal of participation in officially sanctioned events. For such events, you may use the logo on letterhead, flyers, posters, T-shirts, websites and other promotional or informational material appropriately and in keeping with the general guidelines provided by Boys & Girls Clubs of America, provided the logo is not altered in any manner.

BE GREAT Font: ITC Franklin Gothic Demi
BGCA recommends that Clubs use the provided the BE GREAT logo graphic. However, there may be occassion where you would like to use ITC Franklin Gothic Demi (the BE GREAT font) for related BE GREAT collateral. While BGCA cannot distribute this typeface due to copyright laws, it may purchased online. Simply visit http://www.itcfonts.com/ and search ITC Franklin Gothic Demi.

The BE GREAT logos are available in the following formats (for Windows and Macintosh platforms):

  1. EPS files - vector based artwork that can be imported into various applications (created in Adobe Illustrator and exported in Adobe Illustrator Version 10)
  2. TIFF files - files are 300dpi CMYK images
  3. JPEG files - files are 300dpi RGB images (can be placed into MSWord or Powerpoint)
© Boys & Girls Clubs of America
Sign In