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BE GREAT
The BE GREAT Campaign
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BE GREAT Print Ads
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It Just Takes One
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THE CLUB
A Teen Brand Strategy
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The BE GREAT Campaign 
 
Raise public awareness about the vital role that Clubs play in helping young people achieve their dreams with the BE GREAT campaign. Take advantage of our resources and spread the word and help youth BE GREAT!

Key goals of the brand strategy include:

  • Increased brand awareness and understanding of Club impact
  • Positioning Boys & Girls Clubs as the recognized leadership in youth development
  • Positioning Boys & Girls Clubs as trusted and ethical nonprofits

BE GREAT is a campaign aimed at raising public awareness about the vital role that Clubs play in helping young people find and achieve their dreams.

Community Spotlight
Boys & Girls Clubs of Brockton
Boys & Girls Clubs of Brockton honors its board members with custom BE GREAT cards.
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