When launching a PSA campaign, begin by establishing a relationship with your local station's public service or community affairs director. E-mail or call them to introduce yourself, the Club and the important work that your Club does in the community.

Request a phone meeting, and personally cultivate a relationship with the person who controls PSA use and placements. Remember that these people are extremely busy, and there is tremendous demand for limited PSA time.

Be respectful of their time, and be highly professional. Always send your generic press kit to the TV station so that they can have a better understanding of who you serve, the role your Club plays in the community and why public awareness is so important to your Club.