Our brand, if well known and respected within the community, can create recognition for potential donors, the first step in generating support for your Club. Once this level of positive awareness is achieved, the brand can assist Club staff in engaging the community and in creating and maintaining a relationship with donors.

Because our logo is a large part of brand recognition, it is essential to adhere to strict logo and naming guidelines -- and expecting vendors and designers to do the same. Find easy-to-download Club logos here on this site and customizable marketing materials, complete with approved logo usage, on our PrintWorks site.

Our brand is represented by so much more than our logo. It is promoted each time a staff member answers the phone, the exterior and interior of your Club facility or the quality of your marketing materials. Most of all, your brand is reflected in the interactions between Club staff and the youth they serve. 

The most important brand communications, ranked in order of importance, are:

• Word-of-Mouth
• Web and Interactive
• Customer Service
• Public Relations
• Print Advertising

Take time to reflect on how your Club is promoting the brand through each of these communications vehicles, remembering that your most powerful tool are the messages from your Club members, their parents and your overall community.