Americans are online more now than ever before -- this is why not only having an up-to-date website, but also a web marketing strategy and social media visibility, is crucial to the success of your marketing operations.
All of your marketing efforts should be reflected on your web sites, down to each press release you publish and every fundraising event that you host. Not only does being online support your marketing efforts, it can also increase charitable giving.
The popularity and accessibility of the Internet means that people are more likely to donate online. This means that when your Club's PSA airs at 10:30 p.m., a viewer can be inspired and immediately access your website to donate to your cause.
Before designing a website, ask yourself the following questions:
- Who is/are the audience(s)? (Parents, donors, etc.)
- What is the objective of the site? (To increase membership, donations, keep parents informed?)
- What resources (money and/or personnel) are available to create and maintain the Club’s website?
Plan your site by answering these questions and deciding what to promote. Then try to lay it out in a logical manner, making sure that information is quickly accessible and not buried.