Improper Usage of Colors

If you are not sure that a design you have is acceptable, contact Boys & Girls Clubs of America's Creative Services department. These guidelines address the most obvious misuses of color and structure with the lockup and the tagline. These guidelines apply equally to all configurations of the lockup.

1. Do not print the lockup in any color or combination of colors other than those approved by BGCA. In the two-color version, the hands symbol is always Boys & Girls Club blue and the logotype is always black. In one-color versions, the entire lockup is all black, all Boys & Girls Club blue (or another color, if necessary) or all reversed-to-white.

2. Do not add any color to the lockup in any manner. Do not print any parts of the lockup in screened color.

3. Do not reverse only part of the lockup against a dark background. Do not print the lockup over a background that is busy, distracting or offers poor contrast to the lockup.

4. Do not surround part of the lockup with panels or shapes. They destroy the integrity of the logo. Do not reverse only part of the lockup.

1. Do not rearrange the lockup in any configuration.

2. Do not change the size relationship of the elements within the lockup. Use the lockup as designed. Set the location type as specified.

3. Do not use the logotype without the hands symbol or the hands symbol alone, except as designated for jewelry. (See Jewelry section under Attire.) Do not use the hands symbol with just the positioning statement/tagline.

4. Do not place the positioning statement, or any other text or graphic element, within the control area, except as specified in Positive Place Tagline.

5. Do not use a distracting typeface for the positioning statement/tagline.

6. Do not use another phrase in place of the positioning statement/tagline.

7. Do not crowd the lockup. Maintain the control area.

8. Do not use legal name as part of location name. (Inc. is not necessary in lockup.)