Kimberly-Clark’s Family PLUS logo visually communicates what the Family PLUS program stands for, its presence and its identity. The logo visualizes the program and services and is used on all official presentation material. This logo was created as a part of a joint program with Boys & Girls Clubs of America and Kimberly-Clark. The Family PLUS logo is easy to recognize and invites program participation. Therefore, we must protect it from being weakened and mistakenly confused with any other programs. For this reason, it is also important that reproductions look good and are used in a way that benefits the program and its participants. Boys & Girls Clubs of America requires that it be used in a consistent manner and maintains restrictive rules for its design, message and application.
The logo utilizes a four-color process. Use of other colors is not allowed. You may, of course, print the logo in all black (grayscale) or all white with a colored background. The logo's elements may not be changed, added to or removed in any way. This includes the way Family PLUS’s name is represented. The length and width ratio of the logo's picture must always be maintained. The logo may be included as part of a larger illustration provided that the logo itself is not changed.
The logo may be used alone or together with the logo of a branch of Boys & Girls Clubs. The logo is property of Kimberly-Clark and may only be used as a signal of participation in officially-sanctioned events. For such events, you may use the logo on letterheads, flyers, posters, T-shirts and Web sites and other promotional or informational material. All logos must be used appropriately and in keeping with the general guidelines provided by Boys & Girls Clubs of America in collaboration with Kimberly-Clark. The logo cannot be altered in any manner.