The Money Matters: Make It Count logo visually communicates what Money Matters program respresents -- its presence and its identity. The logo visually represents the program and services, and is used on all official presentation material. This logo was created as a part of a joint program with Boys & Girls Clubs of America and the Charles Schwab Foundation. The logo features the name of the program in a specially created, dynamic graphic of orange and gray tones positioned in a rectangular shape with the text “Money Matters: Make It Count” included within.
The logo is the symbol for BGCA’s financial literacy program which encourages young people to learn money management and financial independence. The Money Matters logo is easy to recognize and encourages program participation. Therefore, we must protect it from being weakened, and mistakenly confused with any other programs. For this reason, it is important that reproductions are used correctly and in such a way that benefits the program and its participants. Boys & Girls Clubs of America requires that it be used in a consistent manner, and maintains restrictive rules for its design, message and applications.
The logo utilizes two colors: orange (CMYK -- C=10% M=57%, Y=100% K=1%) and gray (Black 45%). Use of other colors is not allowed. You may, of course, print the logo in all black (grayscale) -- see sample below. The logo's elements may not be changed, added to or removed in any way. This includes the way Money Matters name is represented. The length and width relationship of the logo's picture must always be maintained. The logo may be included as part of a larger illustration provided that the logo itself is not changed.