The S.M.A.R.T. Moves logo visually communicates what S.M.A.R.T. Moves stands for, its presence, and its identity. The logo visualizes the program and services, and is used on all official presentation material. This logo was created by Boys & Girls Clubs of America.The logo features the two-word name of the program in a specially created, dynamic graphic of yellow text accented with red. The logo is the symbol for the cooperative program that provides motivating activities that help young people avoid four of the most immediate threats to their well-being: alcohol, tobacco, other drugs, and premature sexual activity. The yellow and red S.M.A.R.T. Moves logo is colorful, easy to recognize, and brightly invites program participation. Therefore, we must protect it from being weakened, and mistakenly confused with any other programs. For this reason, it is also important that reproductions look good and are used in a way that benefits the program and its participants. Boys & Girls Clubs of America requires that it be used in a consistent manner, and maintains restrictive rules for its design, message and applications.
The logo contains two colors: Red (PMS 032) and Yellow (PMS 116). Use of other colors is not allowed. You may, of course, print the logo in all black (grayscale) or all white with a colored background.The logo's elements may not be changed, added to or removed in any way. This includes the way S.M.A.R.T. Moves name is represented. The length and width relationship of the logo's picture must always be maintained. The logo may be included as part of a larger illustration provided that the logo itself is not changed.