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Logo Basics
The Boys & Girls Clubs of America service mark is composed of
two elements: the Hands Symbol and the Logotype. Together they become
our “signature” or logo. Individual Clubs use a modified
version of the service mark to provide local identification.
The Hands Symbol
The interlocking Hands Symbol is a graphic representation of the
guiding hand the Boys & Girls Clubs extend to our youth. Its
strong, distinctive, bright blue design enables quick
identification.
The Logotype
The Logotype is a customized typeface created exclusively for Boys
& Girls Clubs. Therefore, it must always be reproduced from
the artwork supplied in this Web site.
The Lockup
The relationship of the Hands Symbol to the Logotype is called the
Lockup. There are two basic configurations — horizontal and
vertical — plus localized versions to accommodate Club names
and local identification. These configurations are the only ones
approved for use.
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